On our way to cheerleading practice #madskillz (@ Coach's Deli) http://4sq.com/dDqwjq 1 hr agoFollow Zach on Twitter

Gary Vaynerchuk Keynote

DAY FOUR (March 15th) of SXSW 2010 was AWESOME thanks to @garyvee. With Crush It, Bestseller for the New York Times and Wall Street Journal, Gary Vaynerchuk has inspired countless people to take control of what they do and reclaim PASSION. Now, Gary does not suggest you quit your job, although there seemed to be plenty of jokes about that — He just wants you to WORK HARD and create new opportunity.

The book encourages people to determine what truly makes them happy and monetize it online. It argues that because of recent social and technological trends the cost of producing content has been driven low enough that passion, knowledge, and effort, which the book calls “sweat equity”, are now all you need to build a brand and business. (source)

For 2010 Gary discusses his OBSESSION with the future of customer service.

A few great Vaynerchuk Keynote quotes

Caring and effort are massively underrated. You can’t scale authenticity.”

The reason we love our parents is simple. They loved us first. Every single company should take this advice. You have to do good first.”

“The second I make a decision, I’ve won. I’m never fearful of business ever, because once I’ve decided to do it, I’ve won. I’m addicted to the process.”

“Back in the day, it was hard to penetrate the market and have your voice heard, but now we ALL broadcast. Word of mouth works now, much more than ever.”

“Everyone online acts like a 19-year-old dude. Everyone is trying to close too fast. You need to give it a little time. It’s amazing what a soft sell can do.”

Gary Vaynerchuk ran an incredibly INTERACTIVE Keynote.

He spent most of the presentation answering questions from the audience. He was honest and direct and I am personally a HUGE fan of his sense of humor. Gary invites the crowd in, offline AND online, and he truly wants to connect with other people. I can say without hesitation that I want to be just like Gary. I don’t care about the Jets (or sports for that matter) but when it comes to our way of business, I LOVE THE GAME!

(Btw, I just lost the game. Rene did too.)

More Gary Vaynerchuk
twitter.com/garyvee
garyvaynerchuk.com
crushitbook.com

More people EXCITED about @garyvee

#crushit

How has Gary inspired you? Let me know, Leave a Reply.

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St Patrick’s Day Late

irish

May you live a long life
Full of gladness and health,
With a pocket full of gold
As the least of your wealth.
May the dreams you hold dearest,
Be those which come true,
The kindness you spread,
Keep returning to you.

Help other people realize THEIR dreams and watch EVERY Irish Blessing come true.

Is it the luck of the Irish? Maybe. Or my grandfather, George Cunningham (1926—2007), watching out for all of us. I wouldn’t put it past him. Always working. Ahh, George. Happy St Patrick’s Day, Sir.

Love, Zach

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#whyblog and VIRAL VIDEO

DAY TWO of SXSW 2010 was much better for a couple reasons. ALL 3 sessions I attended were not only informative but incredibly well run. Passionate Panel Facilitation FTW! I’m disappointed that I couldn’t make more than 3, but I skipped a chunk of the afternoon to teach “What Are You Laughing At?” at Coldtowne. I’m performing Sunday 7pm at The Hideout Theatre (617 Congress Ave, YO! Austin, Be there. ONLY $5)

My Saturday March 13th SXSW Panels:
#1 Why Keep Blogging? Real Answers for Smart Tweeple #whyblog
#2 How to Create VIRAL Videos #howtocreateviral
#3 Beyond Advertising: Can Online Video FINALLY Pay? #onlinevideopay

PANEL #1: Emily Gordon (Founder, Emdashes.com) was an excellent host and panel member for the Blogging panel. At the end they asked participants to speak out about why THEY continue to blog. Answers ranged from vanity to curating a content channel to an active archival system FOR life.

A couple takeaways…

“I started my blog thinking it might be ANONYMOUS but that went by the wayside fairly quickly. Communities online form around people not content.”

Do you think design and platform matter? No, You just need a platform that makes it easy for your audience to engage with you and each other.

PANEL #2: “From wedding videos to musical mash-ups, elaborate pranks to world-changing speeches, viral videos regularly appear on our radar screen. But how does a video go viral?” Margaret Stewart (Youtube), Damian Kulash (OK Go) & Jason Wishnow (TED) were fantastic. Other panels have screamed there are NO formulas, but this group had tips that could help EVERYONE at least head in the right direction.

After panel intros (clip), we talked about production value as a content strategy decision to reach a specific community online. Jason relied on HIGH production value to engage audiences for TED Talks and Damian relied on LOW production value (or at least that perception) to create a character for OK Go. Everyone agrees, we want content that can be Inspiring, Surprising and Unexpected. I was also very excited that the majority of content making the leap to viral pushes POSITIVITY (#yesand).

A couple takeaways…

Connect the Community and Build Your Audience. Provide an opportunity for people to participate in the content? Encourage shoot-offs and satire and parody.

We’re trained to recognize patterns and put things in buckets so when you mix Cookie Monster and German Metal it can be REALLY Funny (READ: 800K hits)

Our own viral video (511 hits so far) was shot at the end of the session (#surpriseSXSW). I was in the front row, on the right of the isle. SO MUCH FUN. I’ve got many more notes from this panel. I want to write a separate post just on the concept of Corporate Sponsorships acting more like “17th Century Arts Patrons” and another post about Dynamo Player, our new option for Revenue Share with online video.

Great day. Sleep now.

Sunday starts in 4 hours.

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